Strong consumer spending and the continued diversification of retail channels are driving economic momentum across the UAE and Saudi Arabia, supporting resilient growth despite broader global uncertainty, according to new data from NielsenIQ. Consumer demand across key categories remains robust, with technology, durables, and fast-moving consumer goods showing steady expansion.

The report highlights shifting retail dynamics across both markets, as traditional trade remains resilient while e-commerce penetration continues to accelerate, particularly in the UAE. Growing brand variety, evolving consumer preferences, and value-driven purchasing behaviour are shaping an increasingly competitive retail landscape, reinforcing the region’s position as one of the strongest consumer markets globally.

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Credit: https://www.khaleejtimes.com/

Author: Somshankar Bandyopadhyay